Your case is different. But not that different.

I advise, build and write at the intersection of technology, human systems and environmental risk, bridging the technical and commercial sides of organisations. 25 years of failures, misunderstandings and disappointments, put to work.

Who I work with:

Startups turning a good idea into an organisation that delivers
Scaleups where what worked at 8 people breaks at 20
Consultancies moving from selling hours to selling a product
Enterprises who need reliable environmental data and service providers
Investors who need to look past the pitch deck

Questions I help answer:

What do we build next, and what do we refuse to build?
Who do we hire, and when do we need real management?
What is our product, and what stays consultancy?
How do we connect landscape risk to our supply chain?
Is this company’s tech what they claim it is?

I build products to show how I think, not just say it. I write about it in near real time so you can follow along, steal my ideas.

Book a meeting →
arjen@thishollow.earth →
more about me

Freelancer in ESG, tech or organisation? I’m open to collaborating.

Marketing is run by our Chief Marketing Officer, Haru."

Knowledge bases and why they never work

Knowledge, organisational knowledge, does not need to be managed. Until it does. And then you are too late. This is a short essay about knowledge bases and how they are not the solution to your knowledge management problems. Wait! I thought it would be a short essay. But it really is not. Sorry. Lunch table, walks in the park and the company dog When you work alone, you don’t have a knowledge management problem. When you work with 5 people, you don’t have a knowledge management problem. When you work with 20 people, you don’t have a knowledge management problem. ...

Japanese camping toilet etiquette, Build your own EO company, beef and boef

I wrote an essay: Knowledge bases and why they never work Enjoy. Let me know what you think. An evening stroll I was walking my dog the other day when we ran into the magpie “Good morning magpie”, I said “Good morning”, the magpie said “I LOOOOOVE GOLD”, the magpie said “I LOOOVE SHINY THINGS”, the magpie said “I LOVE GOLD AND SHINY THINGS AND ALUMINUM FOIL AND SILVER AS WELL AND …”, ...

Go To Market strategy, and its discontents

When I started working, I didn’t know what a Go To Market (GTM) strategy was. When I joined a company as a co-founder, 15 years later, I still had never heard of a GTM. Now, another decade along, I still only have a vague idea of what it actually means. So I wrote an essay on what GTM is, how it relates to the Consultancy 2 Saas maturity model and how you can recognise common mistakes. The essay is written from the lens of “a new product in a new market”: growing companies in the environmental supply chain risk sector. It doesn’t take much imagination to apply the model to other sectors as well. ...

GTM, Landscape Risk, LinkedIn and my dog

A wonderful edition again this time. There is GTM and parking lots. I’m back on LinkedIn, apple juice and environmental landscape risk. Enjoy. An evening stroll I was walking my dog the other day when we ran into the caterpillar “Good morning caterpillar”, I said “Good morning”, the caterpillar mumbled “Are you okay caterpillar?”, I asked “Not really, no”, the caterpillar said “I ran into this butterfly”, she said, “and he was a complete knob” ...

Brett Victor, Bloem , Jevons, Polanyi, Moravec, Decisions and Regrets

Since 2015, I have been intimidated, envious and inspired by Brett Victors bookshelf. I have a list of books to buy called “Brett Victor” and I have always dreamed of having my own bookshelf. arjens books And I had one … An evening stroll I was walking my dog the other day when we ran into the koala “Oh lord please, not a koala”, I thought “Good morning koala”, I said “Good morning”, the koala said ...