Environmental service provider consolidation and the winning combo
Or, the case against full-stack washing I wrote about how startups and scaleups with new products in new markets often struggle with the tension between consultancy and saas and their go-to-market (GTM). This essay zooms out to the broader sector, in particular the environmental service provider sector. There are many companies in this sector that do offer ‘similar but not quite’ services. They offer unique, complementary but also (partly) overlapping services. That is inefficient and confusing for buyers and begging for consolidation. ...