Environmental service provider consolidation and the winning combo

Or, the case against full-stack washing I wrote about how startups and scaleups with new products in new markets often struggle with the tension between consultancy and saas and their go-to-market (GTM). This essay zooms out to the broader sector, in particular the environmental service provider sector. There are many companies in this sector that do offer ‘similar but not quite’ services. They offer unique, complementary but also (partly) overlapping services. That is inefficient and confusing for buyers and begging for consolidation. ...

November 11, 2026 · 13 min · 2724 words · Arjen Vrielink

Knowledge bases and why they never work

Knowledge, organisational knowledge, does not need to be managed. Until it does. And then you are too late. This is a short essay about knowledge bases and how they are not the solution to your knowledge management problems. Wait! I thought it would be a short essay. But it really is not. Sorry. Lunch table, walks in the park and the company dog When you work alone, you don’t have a knowledge management problem. When you work with 5 people, you don’t have a knowledge management problem. When you work with 20 people, you don’t have a knowledge management problem. ...

October 14, 2026 · 6 min · 1238 words · Arjen Vrielink

Go To Market strategy, and its discontents

When I started working, I didn’t know what a Go To Market (GTM) strategy was. When I joined a company as a co-founder, 15 years later, I still had never heard of a GTM. Now, another decade along, I still only have a vague idea of what it actually means. So I wrote an essay on what GTM is, how it relates to the Consultancy 2 Saas maturity model and how you can recognise common mistakes. The essay is written from the lens of “a new product in a new market”: growing companies in the environmental supply chain risk sector. It doesn’t take much imagination to apply the model to other sectors as well. ...

October 7, 2026 · 10 min · 2011 words · Arjen Vrielink

Consultancy to SaaS; a maturity model

I worked for and with many companies and organisations. They are all successful and they are all struggling. Each successful in its own way. And each struggling in its own way. Although, that is how they like to think about themselves: we are unique. Well, yes, you are unique, just like everybody else. And just like everybody else, you are not as unique as you think you are. I started to notice patterns, especially in the struggling. This essay is about those patterns. ...

September 17, 2026 · 15 min · 3106 words · Arjen Vrielink

CYNTHIA - Landscape 2 Product

From environmental landscape risk to product environmental passport, a pipeline.

September 8, 2026 · 1 min · 10 words · Arjen Vrielink