Gtm

When I started working, I didn’t know what a Go To Market (GTM) strategy was. When I joined a company as a co-founder, 15 years later, I still had never heard of a GTM. Now, another decade along, I still only have a vague idea of what it actually means. So I wrote an essay on what GTM is, how it relates to the Consultancy 2 Saas maturity model and how you can recognise common mistakes. The essay is written from the lens of “a new product in a new market”: growing companies in the environmental supply chain risk sector. It doesn’t take much imagination to apply the model to other sectors as well. ...

Nobody: “Arjen, you need to add more visuals.” Me: “Okay” how it started I deployed v0.1 of my Environmental Supply Chain Risk Radar, a quarterly decision radar for navigating environmental risk in global supply chains. product page best on a laptop but works on mobile as well Imagine you’re an understaffed sustainability manager with a limited budget at a large corporation. You need to keep an overview of everything “sustainable” for multiple global commodity supply chains, multiple environmental risks, upcoming rules and regulations, latest industry best practices and responses and a plethora of intelligence providers. That was impossible. Until now. ...

Super Humans and Super AI I had an issue with my buttondown newsletter. I wrote to support. Got an automated reply telling me they got my mail, they are looking into the issue but since they only have limited staff, working in a US time zone, it might take a bit for a proper reply. Within 1 hour, Steph is in my inbox, kindly explaining the issue and how they would resolve it. I said thank you for the quick answer Steph and for being a kind human Steph and Steph said no problem arjen, we don’t like talking to chatbots, and we don’t want to make you all deal with them either. <3 (<- I got that one from the emoji museum). ...

I have notes, so many. I have raw notes. I have useless notes. I have notes about notes. I have too many notes. And there is no time. But there is time! The years go fast, the hours go slow. There is time. We’ve got snackbars, AI, books, Den Helder, more AI, essays, and a stroll in the evening. Snackbar Maandag When walking my dog in the evening I regularly pass by Snackbar Maandag (Snackbar Monday). ...

Why not have another edition of This Hollow Earth? Here’s some random ramblings and thoughts that circled my brain while doing the dishes. get rid of your dishwasher Dishwashers are a source of stress. Do the dishes yourself instead: 30 minutes meditative work per day keeps the doctor away. Alternatively: buy a dog. An evening stroll I was walking my dog the other day when we ran into the kingfisher ...