Strategy

When I started working, I didn’t know what a Go To Market (GTM) strategy was. When I joined a company as a co-founder, 15 years later, I still had never heard of a GTM. Now, another decade along, I still only have a vague idea of what it actually means. So I wrote an essay on what GTM is, how it relates to the Consultancy 2 Saas maturity model and how you can recognise common mistakes. The essay is written from the lens of “a new product in a new market”: growing companies in the environmental supply chain risk sector. It doesn’t take much imagination to apply the model to other sectors as well. ...

Why not have another edition of This Hollow Earth? Here’s some random ramblings and thoughts that circled my brain while doing the dishes. get rid of your dishwasher Dishwashers are a source of stress. Do the dishes yourself instead: 30 minutes meditative work per day keeps the doctor away. Alternatively: buy a dog. An evening stroll I was walking my dog the other day when we ran into the kingfisher ...